For the fourth year in a row I’m part of the Social Media Award Greece 2016 jury. A work I really enjoy and have learned me alot over the years. SMAgr is the biggest Social Media contest in Greece and attracts the biggest agencies and brands represented in Greece.
1. The entries have definitely become more in each category, which means that Social Media is a channel most companies have in their marketing strategy nowdays.
2. Marketing on Internet and particularly the social channels has matured in Greece. As a brand in Greece, you can definitely find your target audience in social media channels today.
3. The wide quality has hit rock bottom. The contributions that surprised and impressed on me and really takes advantages of what social media has to offer are fewer this year. In all the categories I judged, I could hardly find one top-notch entry.
4. A lot of brands stil handles social media as a traditional channel and are constantly attempting to spread their message to as many people as possible and as quickly as possible. Social Media is not a damn megaphone!
This years award ceremony is this autumn…
SMAgr site (in greek).